The Bläuel story is a fascinating
one - a story full of good will, great ambition and positive energy.
From our extremely humble beginnings in
the late-1970s when Greece was still a somewhat distant and exotic land, to our
present-day triumphs in a country which today sets an example to all its European
neighbours, our story has a wonderful moral, for it is the essence of the human
spirit and it is the endeavour for something better, something greater, in a
world where much good is still needed and sought-after.
"What do olives have to do with all this?" you may ask.
Quite a lot actually, if you consider the fundamental importance of good
food and health, of agriculture, the environment, and rural society - attitudes,
philosophies and ways of living which directly and indirectly affect us all
on a daily basis. Where it was once the norm, organic farming has become
a luxury, a specialty, a quirk, a radical thought, a sociopolitical tool.
This 'new' way of thinking today gives us something better and greater.
The Mani groves: the world's best olives